The importance of knowing your buyer persona

Posted on March 8, 2019

Knowledge is power. And nowhere is this better articulated than in Back to the Future Part II.Obviously.If youâ€...

How architects can build the perfect architect-client relationship

Posted on March 1, 2019

It’s not money that makes the world go around, it’s clients. Because they don’t just give you money, they give you...

Seth Godin’s Simple Marketing Worksheet

Posted on February 12, 2019

We’ve been leafing through Seth Godin’s latest book, This is Marketing: You Can't Be Seen Until You Learn To See, th...

How architecture firms are using inbound marketing to fuel their growth

Posted on January 30, 2019

“Architecture is about experience: not only visual but what you can feel.”  As Ma Yansong says, architecture ...

Woven’s top 10 Alexa skills

Posted on January 25, 2019

As of August last year, Amazon has sold a reported 50 million Alexa-enabled devices, making them the world’s most popu...

Wanted by Woven: Business Analyst / Tester

Posted on January 17, 2019

The bare bones of it: We need a highly experienced, details-oriented Business Analyst / Tester to join our Leeds-based ...

The Woven Download: Facebook business pages, TikTok, author authority

Posted on January 11, 2019

Digital marketing and social media, they never stand still. Algorithm tweaks, software changes, policy updates... stayin...

Look to the future now: five marketing predictions for 2019

Posted on January 3, 2019

2018, it was a big year. The inexorable rise of the machines showed no signs of being any less inexorable, with artific...

5 brilliant print Christmas adverts

Posted on December 21, 2018

Christmas advertising, it’s not all about John Lewis and Coca-Cola, y'know. Some of the most memorable Christmas adver...

A Woven Christmas message

Posted on December 18, 2018

What does Christmas mean to you? To us, Christmas means getting into the spirit of things with some beautiful tradition...

Getting the most out of Glassdoor: a guide to employers

Posted on December 7, 2018

Picture the scene… You’re an employer who’s undertaken an employee survey and you’ve just left the results on t...

How to sell a tractor: the difference between features and benefits

Posted on December 5, 2018

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell....

Brand partnerships: 3 high-tech collaborations bringing high rewards

Posted on November 28, 2018

Technology drives how we live. It helps us perform everyday tasks at the touch of a screen. It’s gamified our lives. A...

What is an Umbraco website?

Posted on July 24, 2018

Umbraco? Don’t they make football shirts? Er, no. That’s Umbro. Umbraco, on the other hand, is an open-source CMS (...

We’re on the lookout for a Senior Account Manager / Account Director

Posted on July 24, 2018

Have you got a wealth of account management experience? Are you a natural at managing client relationships? Are you look...

Google puts machine learning into the hands of the advertisers

Posted on July 11, 2018

Following Google’s revamp of its AdWords brand earlier last month, a number of further initiatives have been unveiled ...

Why doesn’t my website create any leads?

Posted on July 6, 2018

“Online leads don’t happen in my sector. It’s all about who you know.” It’s quite alarming how often we hear ...

Vacancy Alert – Office Manager Wanted

Posted on July 5, 2018

Fantastic opportunity for a talented, energetic, super-organised, multi-tasking office ninja. (Flexible hours available)...

Google AdWords becomes Google Ads

Posted on June 29, 2018

Google AdWords has been around for nearly 18 years with the goal of making it easier for people to connect with business...

When 2 become 1: what The Spice Girls can teach us about aligning sales and marketing

Posted on June 29, 2018

We love a good double act here at Woven. Ant & Dec (pre-drink driving, obviously), Jay-Z and Beyoncé, Chardonnay an...

The Woven Take: How to get your rebrand strategy right

Posted on June 22, 2018

It’s not just about a change of clothes, you know… Although you’d be forgiven for thinking so. After all, the cha...

Template vs custom-made websites

Posted on June 13, 2018

So, you need a website. You’ve had the lightbulb moment and got a great idea. You’ve worked out the watertight busin...

How to become a black belt in brand development

Posted on May 31, 2018

In our previous branding blog, we explored the good ol' Kapferer Brand Identity Prism. If you've had a read of that, you...

How CRM can improve your business, not just your sales

Posted on May 24, 2018

CRM? Blimey, not another acronym! We know. And we're sorry. You can't move in the marketing world for acronyms - but, if...

What is inbound marketing? Being the honey, not the bee

Posted on May 18, 2018

Inbound marketing is a strategy that focuses on creating relevant, engaging content to bring qualified prospects and cus...

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