Look to the future now: five marketing predictions for 2019

2018, it was a big year. The inexorable rise of the machines showed no signs of being any less inexorable, with artific...

5 brilliant print Christmas adverts

Christmas advertising, it’s not all about John Lewis and Coca-Cola, y'know. Some of the most memorable Christmas adver...

How to sell a tractor: the difference between features and benefits

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell....

Brand partnerships: 3 high-tech collaborations bringing high rewards

Technology drives how we live. It helps us perform everyday tasks at the touch of a screen. It’s gamified our lives. A...

Google puts machine learning into the hands of the advertisers

Following Google’s revamp of its AdWords brand earlier last month, a number of further initiatives have been unveiled ...

Why doesn’t my website create any leads?

“Online leads don’t happen in my sector. It’s all about who you know.” It’s quite alarming how often we hear ...

When 2 become 1: what The Spice Girls can teach us about aligning sales and marketing

We love a good double act here at Woven. Ant & Dec (pre-drink driving, obviously), Jay-Z and Beyoncé, Chardonnay an...

How to become a black belt in brand development

In our previous branding blog, we explored the good ol' Kapferer Brand Identity Prism. If you've had a read of that, you...

How CRM can improve your business, not just your sales

CRM? Blimey, not another acronym! We know. And we're sorry. You can't move in the marketing world for acronyms - but, if...

What is inbound marketing? Being the honey, not the bee

Inbound marketing is a strategy that focuses on creating relevant, engaging content to bring qualified prospects and cus...

Listen up: the benefits of social listening

Being a good conversationalist Successful brands don’t just talk to their customers, they have conversations with them...

Why you should work with a Google Partner agency

Here at Woven, we're proud to be a Google Partner agency. We wear this accreditation as a (literal) badge of honour, as ...

In-house, agency or trainer – how to manage your social media marketing

So, you’ve got to the point where you need to make a serious commitment to your social media marketing. You've dabbled...

What is The Kapferer Brand Identity Prism?

Before introducing the idea of the Kapferer Brand Identity Prism, let’s first play some word association: what do you ...

Your GDPR Summary: Are You Ready?

Looking for your GDPR summary? Then keep reading... In a world that is increasingly data-driven and where our digital f...

Is traditional media ready for a comeback?

Breaking with tradition Unless you’ve been living under a rock the size of a medium-sized asteroid recently, you won�...

Why great design needs great copy

Resplendent in a white silk dress and crimson cape, the Queen steps gracefully down from her golden chariot and begins a...

Our favourite marketing moments of 2017

From #fooddancing to Fearless Girl, we round up what’s been ticking our marketing boxes in 2017 With the year coming ...