We were asked by supply chain management giants Achilles to bring their branding bang up to date and roll it out over their print and digital platforms.
Disney Magic Garden
Designing a legendary look
and feel for Achilles.
A value judgement
Understanding the Achilles brand.
In order to push the Achilles brand forward, we had to understand where they were. This meant exploring their business, their brand values and their competition to forge a brand aesthetic that matched their values, would stand the test of time and set them apart from the rest.
“
Helen and the Woven team have been exceptional in helping us redefine the visual identity of our brand. We were impressed with the well-thought-out approach to how our brand will be presented in the market over the next 10 to 15 years. The creative team have done a great job and Woven will continue to be our main creative agency.
Davina Quarterman – Global Head of Marketing, Achilles
A look befitting their name
Serving over 175,000 buyers and suppliers to improve cost-efficiencies, raise supply chain standards and improve worker safety, Achilles need to inspire trust and confidence.
This was at the heart of our branding work, where we used strong blocks of black and white, shocks of red to provide stand-out and dramatic imagery to refer to the impressive scale of the industries Achilles work with.
Roll out
From design to delivery.
The result of our work reflects the boldness the Achilles name inspires, fused with a classic aesthetic that carries impact now and that will stand the test of time for years to come.
Delighted with our work, Achilles have rolled out the new brand design over a range of materials, including brand guidelines, event stands, printed brochures, social media and video content.