Simple: because it is an immediate form of storytelling that demands less of its viewer than reading. Video engages more senses than reading - it’s more visually interesting and incorporates sound as well as text. Further, in this time-poor, perma-connected world, people are consuming content in ever-decreasing snippets. Video content and video advertising is an ideal format for that 15-minute train commute, that 20-minute lunch break, or for when you’ve crashed out at home after a long day with a glass of pinot. The inherent benefits of video, combined with a modern lifestyle that lends itself to watching rather than reading, makes it a natural choice for any marketing content strategy.

We encourage brands to make a serious, long-term commitment to generating ‘amazing content’ as part of their ongoing video advertising strategy. This doesn’t necessarily mean spending more money. We get it, budgets are tight, every penny has to be accounted for. But here’s the good news. By reallocating existing, poorly optimised and ineffective media spend into quality, shareable content that creates real value, significantly less traditional media spend may be required, as the content will be voluntarily shared among a receptive and engaged target audience, amplifying organic reach whilst building trust and brand loyalty.

Video accounts for a show-stealing 75% of consumer internet traffic, and it’s only set to get more popular. According to Cisco Systems, by 2021 this will rise to 82% – so that every single second a million minutes’ worth of video content will cross the world’s networks. A recent HubSpot poll asked what types of future content people wanted to see more of. The most popular answer, given by 53% of participants, was video. On top of that, the poll showed that video is the most engaging medium: 62% of respondents said they consumed video content thoroughly instead of just skimming it - the corresponding figure for blog content was just 27%. Clearly, then, video marketing should play a crucial role in any content strategy worth its salt – and it will only become more integral in years to come. Meaning that, with video marketing from Woven, brands can build more personal relationships with their audiences via the most engaging medium available. Contact us today to find out how our video content can turn your next project into a blockbuster.